You work for a large logistics company based out of Miami, in the marketing department. In six weeks, your company is launching a new cloud-based logistics platform and you need to develop a marketing campaign for it.
You need to understand its features and the benefits it provides your customers to create a compelling, insightful, and clear campaign that communicates this new product’s value. What data will you need and how do you find the right person to talk to? There are 3,290 employees, so usually, when you have tried to connect with the right person in the right department, it has taken days if not weeks.
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