You work for a large logistics company based out of Miami, in the marketing department. In six weeks, your company is launching a new cloud-based logistics platform and you need to develop a marketing campaign for it.

You need to understand its features and the benefits it provides your customers to create a compelling, insightful, and clear campaign that communicates this new product’s value. What data will you need and how do you find the right person to talk to? There are 3,290 employees, so usually, when you have tried to connect with the right person in the right department, it has taken days if not weeks.

To get the insights you need, compare Business as usual to Business with Radar:

Business as usual (tl;dr).

Weeks if not months.

  1. Ask your colleague, Kathy, and other co-workers if they know the right person to talk to.- If they don’t know anyone, go to step 2.
    – If they do, go to step 3
  2. Look in the company directory for the right title in what you think is the right department.
  3. Email, hoping that you get a response in a few days.
  4. If they are the right person, proceed to step 6.

Of course, chances are, they are not the right person, or even in the right department, so if they do get back to you, they’ll have to either pass you on to who they believe you will need (go back to step 3), or if they don’t know anyone see step 5.

  1. Go back to steps 1-3 until you’re successful.

Note: Now over a week has gone by, if not two. The time to start the campaign is nearing and the launch may need to be pushed out (not good).

  1. Success! You’ve found the expert. Find time on their calendar.
  2. Fail! They’re booked 2 weeks out.
  3. Finally, you talk with them and get the answers you need.
  4. Start developing the campaign, it’s now a fire drill and you’ll be lucky to finish it in time.

Result: Nearly a month and your campaign will launch late.

Business with Radar.

Less than 5 minutes.

  1. Type in your question and hit “Submit”.
  2. Connect with your expert in under 5 minutes.
  3. Talk with them and get the answers you need.

Result: Only minutes have gone by and your campaign will launch on time.

With Radar you work smarter, faster.

Request a micro-demo,
it’s mega-worth it.

How long is a micro-demo, you ask? 15 minutes.

We enable companies of all sizes to drive knowledge engagement and profit. We’d love to help you do the same. Let’s get started!